YSY Talent: Piero Percoco, the “stay at home” photographer who brings the South’s soul around the world

«To take new pictures, I always have to wait for spring and summer» is an astonishing phrase from the mouth of a young photographer who prefers the everyday mobile phone as a medium. This sentence sums up the style of Piero Percoco, a young photographer from Puglia, Italy: the colour and warmth of the South invade the screen and the imagination with absolute determination. The variety of shapes and subjects, the diversity – the real and genuine one – of people, give life to photographs which are moments of personal life and take the observer into a world that is not stereotypical: A country, in the sun, observed up close.

And if the most significant challenge for any photographer, especially a young one, is to find his/her own style, Piero has has already succeeded in this, and for a long time. 

He travelled, but then returned to the village he started from, Sannicandro di Bari, to proudly demonstrate that you can reach the whole world today, even choosing subjects within a few kilometres from home. His Instagram account, opened in 2013, the rainbow is underestimated, now has 64,000 followers around the world; he has already published two photography books with Publishing House Skinnerboox and has active collaborations with international brands (Marni, Belvedere Vodka, Technogym, Apple and others).

We love his photography: When you have clear ideas like him, you can go far, staying at home.

Bio

Piero Percoco was born in December 1987. He grew up in Sannicandro di Bari, Italy, but spent a lot of time in Venezuela during his childhood. In 2010 he enrolled in a Forest and Environmental Science university program, he dropped out of the course after 2 years. That same year, he shot a photograph of a lightning from a bridge after spending hours waiting.

Exhibtions

July 2015 – Exhibition at Cinema del Reale, Specchia, South Italy February 2016 – Group Exhibition at Dear Photography , Hamburg April 2016 – Exhibition Collective at Gallery SP41, Treviso September 2016 – Presentation with The Smart View, Newton Foundation, Berlin February 2017 – Exhibition at Dusseldorf Photo Weekend, Dusseldorf April 2017 – Presentation with the Smart View 001, Roma September 2017 – Photo Vogue Festival, BASE Milano March 2019 – Photo Wien, OstLicht Gallery, Vienna May 2019 – Looking On – MAR, Museo di Ravenna. Milan Photo Week. PHest. Diecixdieci Photography Festival

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You’re Still Young presents a selection of young photographers, whose visual languages are a breath of fresh air, an artistic push away from stereotypical production. With YSY agencies, media and companies have a new easy access to talents, able to create and develop visual communications with a “young” flair: artistic and creative.