Beauty, fashion and celebrities: these three words characterize The Licensing Project, a New York-based image library founded in 2010 that now represents the photographic licenses of 320 artists.
In short, it’s a type of high-end photographic resource for the editorial and advertising market in the United States as well as Europe. But The Licensing Project is not limited to the static image; their archives also contain gifs to keep up with the market.
We are delighted to host The Licensing Project on our new homepage with a selection of images of women: An Homage to the human Beauty, an invitation to contemplation even in difficult times.
We talked to the team to get to know the Agency better.
Can you tell us how The Licensing Project started?
It started in 2010 when several people with experience in high end licensing and photographers representation, created a partnership with a roster of 12 photographers. It has grown to over 320 artists.
What is the spark that makes you choose a photographer to work with?
Talent, originality, strong personal vision, contemporary feel, body of work, and of course licensing viability.
What are the best sources in your opinion for finding new talent: socials, festivals, magazines?
Instagram is a great resource for recruiting for photographers directly, but also via hair & makeup professionals, and models, who are always tagging the photographers in their posts. In addition, we look at independent digital magazines and emerging talent awards lists. The vast majority of photographers we recruit are new to the licensing world and have never been represented, so we educate, advise and encourage young artists. It is a collaboration. Interested photographers that would like to join our roster can email us at firstname.lastname@example.org.
We will review their work and respond to them.
You have in your archive also the gifs. Do these have good market?
We are expanding our online content all the time. We feel it’s an interesting creative avenue considering the direction the editorial world is moving in. We are ready for it.
Do you plan to expand also to videos?
We have the capability to do so, but it is a completely different market. Many of our artists are shooting video content so we are keeping an eye on their video work.
You recently launched Pro.Ject. What is it?
PRO.JECT by TLP is our monthly digital magazine. We launched it 5 years ago as a collection of selected new work from our artists, presented in a magazine format with different topics to feature the variety of content of our collection – from celebrity to still life, lifestyle, fitness to beauty. We also introduce photographers who have joined our roster. In each issue we interview one of our photographers, to spotlight them and their work.
You are based in Usa, but you work a lot with Europe clients. Which are the 3 main differences that you notice in these markets?
Black and white imagery.
Nudity, explicit imagery.
Exploring a variety of emotions and feelings.
We noticed Europe is where trends often start. Here are a few we’ve seen: body positivity, age diversity, creative makeup, less retouching, and avant garde stories.
What was your dream job as a kid?
The team replies: not surprising, most of us had creative jobs in mind: a singer, fine artist, actor. However, one person wanted to be an air hostess or truck driver.
The Licensing Project Team
Partners and Co-Founders: Joanna Hunt, Alex Kokkinos, Josef Siegle, Jakob Just Lundqvist
Licensing Directors: Beatrix Rossi, Jeff Dymowski, Lenia Bush
Artist Relations: Vivette Porges
Archivist: Bahar Tabaei
Senior Technical Manager: Henning Mortensen
Credit Photo: Sarah Lauren Holt/thelicensingproject.com
We are an independent and international network of photo editors. We are great at finding the right picture. Our skills are: photo editing, picture & video researching, social visual management, copyright and permission clearances, producing and commissioning photography. We review photographers portfolios and are happy to help them develop their work. This is our blog.