by Margherita Guerra, founder Yourpictureditor
Today opens the Umbria World Fest, with three days over the weekend full of events, awards ceremony, portfolio reviews and music, lots of music, which is the formula of this Italian festival, making it a real fest in the beautiful Foligno.
The ten exhibitions, which will remain visible for a month, revolve around the theme of wealth and the growing gap between rich and poor. 1% i’m rich and you are not gives a precise and topical focus to the festival and has intrigued us for its being so direct. In addition to the interest in seeing the images proposed by the festival, we are curious to understand the point of view of the authors on the subject, in three questions. Today we publish the answers of Shinya Masuda. The Japanese photographer is present at the UWF with his ongoing project Hanafuda: elaborate works of art with bright colours, whose protagonists are vegetables and flowers in the process of composition. Immediately the thought goes to the transience of everything, even the most lively and beautiful objects, even wealth.
Through today’s media, the ever growing distance between rich and poor seems to be nullified: with an image you are in private life of an unreachable VIP as if you were his/her friend. What impact does photography have today on the gap between rich and poor?
People can be inspired by both “sympathy” and “surprise.” Today, the technical advancement of camera makes it possible to take pictures that are surprisingly vivid and realistic; the reaction would be either to have closer feeling towards different world or be shocked by a disparity.
Art has always been used y rich people to justify their own wealth and to mythologize their own person. What is the relationship between photography and wealth today?
Recently, journalistic photos spread widely through social network; instead of being the possession of the rich who see it as their status, photography is becoming a good tool for people to know the facts. It seems like there is a gradual change to the schema of “photography equals wealth.” However, it is true that some wealthy people still try to own “highly-valued” photography.
In some cultural traditions richness is often seen as an obstacle to truly happiness, while in others it is the sign of benevolence of the superior entity or odds. Does richness lead to happiness?
Happiness comes when you achieved something with a sense of mission. Can it be called happiness if you spend your life without even caring about the others, and be selfishly satisfied as the rich? The true happiness comes when you return the profits to society and make someone happy.
Umbria World Fest 2018
Foligno, Palazzo Trinci
12 October – 11 November
Shinya Masuda was born 1965 in Nagoya, Japan.
He graduated from Nagano Art and Design School in Visual Communication Design. Formerly a chef and trained by the renowned photographer HASHi, he now works as a professional photographer in Tokyo. He is currently working on new images, depicting animals, to include in his ongoing project HANAFUDA SHOUZOKU.
Yourpictureditor. We are an international network of photo editors, expert in visual communication. Our activities are photo & video research, copyrights management, portfolio editing, photo research and production for social media, support for photo-projects. Through this Blog we deepen the themes that are at the heart of the photographic scene, talking with the main players and participating in the dissemination of photographic culture. Get in touch.