We are convinced that today it’s not easy to find the right image. There are thousands of sources, millions of photographers, and new providers are joining the industry every year. We are already overwhelmed by the enormous amount of photos that reaches us everyday: according to Google there are 2 Trillions of images in internet, growing in volumes at an impressive rate, i.e. only in Instagram 230.000 pictures are released every minute. There’s a tide, or a tsunami to put it better. What it’s really needed, in our opinion, is a way to find what we want, the perfect images for our purpose, easily. A path that leads to curated photos which express really something to us, without wasting time browsing hundreds and hundreds of nonsense images.
This is an issue that many experts of the photographic industry have at heart and there’s a fervent discussion going on in the web, so we are happy to say our word about it and we’ll continue in the next months, as this is our job, our experience.
Many think search will be solved with better Metadata. While metadata is important, there are limits to how far it can take the customer toward finding the right piece of content.
Have you ever done a Google search for anything – pictures or text – and not found useful information, even though you know that useful information probably exists. If you haven’t experienced this problem, then you haven’t done many Google searches.
Any set of search terms, no matter specific one tries to be, delivers too many search results. The results tend to vary widely in their usefulness to any specific individual. In some cases, the newest information is best. Others fine the most frequently downloaded information most useful. But, many searchers are looking for something that has been analyzed and qualified by an acknowledged or trusted expert on the particular subject.
In the last few months I’ve written a number of stories that deal with various aspects of the curation issue. Links to these stories are listed below. To grow the stock photo industry we must find a better way to help customers find the images they need.
Improving Search For Buyers 3/30/16
Visual Search: Will It Solve The Problems Photo Customers Face? 3/22/16
Shutterstock Reverse Image Search 3/18/16
Why Is Curation So Necessary? 3/11/16
How Search Return Can Kill Sales 3/7/16
Is Growing Collections A Good Thing? 2/22/16
Curated Collections: The Future 2/12/16
Search Innovations Needed 1/21/16